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Posted: Friday, January 19, 2018 6:17 PM

Senior Manager, Product Public Relations Philips Sleep and Respiratory Your challenge The Senior Manager, Product Public Relations works within the SRC business leading Product PR for the SRC Business Group. He or she works closely with the Marketing Communications team and the SRC Integrated Communications Business Partner to ensure that product and campaign news is elevated to a reputation and brand level, and leveraged in internal communications with the broader Philips community, in collaboration with group employee communications and the content & channels center of excellence (CCoE) as and when appropriate. The Sr. Manager, Product Public Relations will partner with the SRC Integrated Communications Business Partner and the Marketing Communications Team to coordinate multi-market product launches, globally-relevant announcements and SRC-related global news announcement directly with global press office. He or she will also work with the SRC Integrated Communications Business Partner and the market and group communications teams on crisis communications when required. Primary Responsibilities Plays a key role within an integrated marketing team, developing winning product focused campaigns for the business group across all of its businesses Focusing on B2B and B2C (C-suite/industry/thought leaders), this person will develop and grow successful relationships with national media outlets and trade outlets Is the voice of digital and traditional PR in the team, working with leading PR agencies and other ‘loop’ agency partners (creative agency, media buying agency, research agency) Translates campaigns into simple and effective toolkits that can be activated in local markets by the dedicated consumer PR network Where relevant, manages global activation of campaigns and is champion of campaign platforms in social media Is able to drive a content strategy for online and work with community manager(s) to execute this strategy both centrally and in the key markets Is the expert and drives digital knowledge on link-building, writing for SEO and generating online buzz Is the expert on industry news and driving thought leadership upon news trends Manages relations with key global online influencers like prominent bloggers and influential Twitter users (and other social media) Measures the impact of campaigns on pre-determined performance indicators both for media coverage as well as online KPIs Drives a review strategy for all key product launches with the markets Builds and maintains close relationships with PR Managers in the markets, supporting them with activation Works within a functional PR network, sharing ideas and best practice with peers working in other business groups Coordinates PR activities and messaging for Philips events as well as business related events We are looking for Bachelors of Marketing or related degree Passionate about understanding people and trends, especially of sleep and respiratory Proven experience (>5 years) in medical device PR in an global environment Experience with health and wellness as well as lifestyle PR Experience managing agencies, large budgets and multi-country projects A true understanding of communications with expertise in digital PR and social media Proven experience in organizing and managing the communication pre/during/post events, managing media contacts, maintaining a network of bloggers and other online influencers and aligning with the Social Media manager in creating and executing a social media strategy A strong presenter, with the ability to influence peers and other stakeholders with the correct information and the appropriate attitude A strategic thinker, who can work in a dynamic team, be proactive and pragmatic and be a strong representative of the Philips brand to media and other stakeholders Willingness to travel Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status. #LI-MH1

Click here for more info: https://philips.taleo.net/careersection/jobdetail.ftl?job=214168&lang=en


• Location: Murrysville, Pittsburgh

• Post ID: 58940557 pittsburgh
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