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Posted: Wednesday, January 24, 2018 12:03 AM

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Job Description:


Westminster College, a selective liberal arts college located in New Wilmington, Pennsylvania, seeks a
Marketing Specialist with superior writing skills who knows how to harness the power of data. The
successful candidate will play a lead role in the Office of Marketing and Communications in the
development and implementation of marketing strategies that will promote and enhance the College’s
brand and reputation. Key goals include increasing prospective student awareness of and engagement
with the College and increasing alumni and donor engagement. This is a new position reporting to the
CIO/Associate Dean for Library & Information Services.



Primary Responsibilities:

• Uses demographic data and current student and alumni profiles to understand and engage
target audiences
• Uses data yielded by marketing platforms (Google Analytics, Google Adwords, Facebook Ads,social media analytics, remarketing, etc.) to determine the return on investment of marketing campaigns and to recommend adjustments and new strategies
• Finds Westminster stories through the inspired investigation of institutional data, as well as
through working with members of the College community, including students, faculty, staff,
potential students, alumni and friends
• Oversees the creative development and placement of general advertising, including the use of
paid media to leverage social media, mobile and web platforms, and traditional distribution
tactics
• Collaborates with Marketing and Communications colleagues to research, write, design and
produce creative and engaging marketing materials, which may include print collateral, web
content, social media campaigns, video and email marketing.
• Assists with other Office of Marketing and Communications efforts as assigned



Job Requirements:
Qualifications


• Bachelor’s degree in marketing or a degree in communications, public relations, or a related
field plus experience in marketing
• Exceptional writing skills and proven ability to edit and proofread documents
• Knowledge of branding, marketing strategies, social media reporting data and Google Analytics
• Strong project management skills and the ability to independently manage multiple priorities simultaneously
• Exceptional interpersonal skills and excellent listening skills with the ability to manage
stakeholder expectations


To Apply:

Interested individuals should submit a cover letter, resume, two writing samples, and the names and
contact information for three work-related references to Erin Smith, CIO/Associate Dean of Library &
Information Services by email to smithet@westminster.edu. For full consideration, application materials
must be received by January 22, 2018. An offer of employment is contingent upon the successful
completion of an extensive background check. EOE.


APPLY FOR THIS JOB:

Contact Person: Erin T. Smith Phone: 7249467327
Email Address: smithet@westminster.edu

• Location: New Wilmington, PA, Pittsburgh

• Post ID: 59328317 pittsburgh
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